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B2B FOOD BUSINESS | WEBSITE REDESIGN
From food supply needs to the right service.
A food buyer may know the product specifications and delivery location long before they know which service to request. T&T Foods works across meat processing, sourcing and importing, OEM programs, and distribution. QART reorganized its website around those four routes, pairing service explanations with prompts for category, volume, specifications, and delivery area. The result is a clearer starting point for a practical buyer inquiry.
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The Challenge
Four services, four different buying questions.
A restaurant seeking processed meat, a retailer evaluating distribution, and a brand exploring private-label production are not looking for the same information. A dense company overview would make each visitor work out how the supplier is organized before finding the relevant service. T&T's range needed clearer entry points. Each service also needs different supporting details. Processing raises questions about specifications and preparation. Sourcing concerns access to products. OEM programs involve private-label requirements, while distribution brings delivery areas and recurring supply into focus. QART organized the site so buyers could understand those differences before deciding what information to send.
Four food supply services, clearly laid out.
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The Solution
Give each service its own starting point.
The redesign gives meat processing, sourcing and importing, OEM programs, and distribution separate routes. Those cards are more than a navigation list: each introduces a different kind of business request. Processing concerns preparation and specifications; sourcing and importing concerns product access; OEM work introduces private program requirements; distribution addresses getting goods where they need to go. The website also shows how those pieces connect. On service and operations pages, a buyer-support panel asks for the category, specifications, volume, and delivery area. That is a much more useful invitation than a generic 'Contact us' at the end of a page. It gives visitors a starting point for explaining the opportunity and frames the conversation around information that would matter to a food-service supplier. Black-and-white page layouts, red calls to action, and structured service panels help the company present complex operations without overwhelming the first screen.
From supply request to the next step.
A closer look at T&T's product offering.
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The Process
From first click to useful inquiry.
The page sequence follows a buyer's likely path. First, identify the relevant service. Next, see what that service covers. Then understand the supply flow and operating model. Finally, move toward an inquiry with enough detail to begin a conversation. QART organized the content and responsive layouts around that progression. The mockups reveal the hierarchy: a services page leads with processing, sourcing, OEM, and distribution; an operations screen explains the steps between the request and repeat supply; a request panel appears alongside the service information instead of being isolated on a contact page. Tablet and mobile views reorder the same content into stacked sections, keeping the service choices and next steps accessible. The buyer-support panel sits beside the relevant service explanation, rather than waiting on a separate generic contact page. That placement lets someone read what T&T provides and begin specifying a request in the same view. The responsive layouts keep that relationship between service information and next step intact on smaller screens.
Buyer pathways, from desktop to mobile.