I. Foundation
Purpose, positioning, and pathways.
Before we design anything, we ask: Why does this need to exist? Who is it for? What should they feel and do?
This phase defines the emotional and functional goals of your project.
Vision and audience workshops to clarify brand tone and goals
Competitive, UX, and conversion research
Interactive previews of your site flow (no static wireframes)
I. Foundation
Purpose, positioning, and pathways.
Before we design anything, we ask: Why does this need to exist? Who is it for? What should they feel and do?
This phase defines the emotional and functional goals of your project.
Vision and audience workshops to clarify brand tone and goals
Competitive, UX, and conversion research
Interactive previews of your site flow (no static wireframes)