Design Process

I. Foundation

We begin with people, not pixels.

Every project starts by asking what matters. Who is it for? What should it evoke? What role does it play in culture? This phase builds alignment before execution.

  • Collaborative sessions to clarify purpose, audience, and narrative tone

  • Research into visual references, context, and positioning

  • Strategic blueprint defining the system’s structure and expressive goals

I. Foundation

We begin with people, not pixels.

Before we design anything, we ask: Why does this need to exist? Who is it for? What should they feel and do?

This phase defines the emotional and functional goals of your project.

  • Vision and audience workshops to clarify brand tone and goals

  • Competitive, UX, and conversion research

  • Interactive previews of your site flow (no static wireframes)