[01]
Logo Design and Club Identity
A badge that makes room for every player.
Pawtucket TOPSoccer creates a place for young people to play, belong, and be part of a team. QART developed a clearer club identity that carries that spirit into the places players and families actually see it, from jerseys and field banners to events and digital communication.
[02]
The Challenge
Make inclusion feel as energetic as the game itself.
TOPSoccer’s identity had to welcome players and families first, while still giving the program a badge with enough confidence for the field. It needed to be easy to recognize, easy to reproduce, and full of movement without becoming loud.
A Team Starts Here
[03]
The Solution
A crest made to show up.
The final direction combines a clean shield with a dynamic soccer ball, creating a mark that feels active, approachable, and easy to rally around. Its simple structure works across teamwear, field materials, and community events while keeping the club’s sense of joy intact.
Made for the Field
A Club People Can Recognize
[04]
The Process
Start with belonging, then add the motion.
QART focused on the familiar signals that make a young athlete feel part of something: a crest, a ball, the city, a team color, and the moment of putting on a jersey. The identity was simplified for small-scale clarity and expanded into a flexible club system.
One Badge, Many Moments