[01]
Brand Identity and Packaging
A bottle made for slowing down.
Menta reframes Vietnamese rice liquor as an object of ritual, not nostalgia. QART built a brand identity and packaging system that lets the spirit’s cultural weight show through in quiet details, measured typography, a grounded palette, and a bottle designed to stay on the table.
[02]
The Challenge
How do you honor a familiar spirit without dressing it up as heritage?
Rice liquor belongs to moments of gathering, offering, and memory. Menta needed a contemporary identity that could acknowledge that emotional depth while earning a place in a new generation’s homes, restaurants, and gifts.
The Signature Bottle
[03]
The Solution
A contemporary ritual, held in the hand.
Menta uses calm proportions and an earthy palette to create a sense of restraint. Typography informed by Vietnamese Nôm introduces cultural character without turning the label into an artifact. Bottle, box, and printed details work together as one slow, tactile experience.
A Gift Worth Keeping
Details That Carry the Story
[04]
The Process
Let material and type do the talking.
The system grew from the product outward. QART set the bottle as the focal object, then tuned label hierarchy, vertical composition, and packaging details around it. Each element was reduced until the brand felt composed, cultural, and immediately its own.
The Label Up Close