[01]
Brand Identity and Packaging
A modern identity for Vietnamese rice liquor.
QART created Menta as a contemporary Vietnamese rice liquor brand, pairing a restrained visual identity with a tactile bottle and gift packaging system. Nôm-inspired typography and an earthy palette give the product cultural character without making it feel traditional or dated.
[02]
The Challenge
Respect the cultural weight of rice liquor without relying on nostalgia.
The brand needed to feel rooted in Vietnamese rituals of gathering and gifting while still looking current in homes, restaurants, and retail settings.
The Signature Bottle
[03]
The Solution
A quiet packaging system led by type, material, and proportion.
The bottle uses a measured label hierarchy, earthy colors, and Nôm-inspired details. The box, bag, and printed materials extend the same visual language into a complete gifting experience.
A Complete Gifting System
Cultural Detail, Kept Modern
[04]
The Process
Design the bottle first, then build the system around it.
QART refined the label, typography, spacing, and materials around the bottle's proportions, then carried the final direction into packaging and supporting brand assets.
The Label Up Close