[01]
Brand Identity and Packaging
Skincare that says what it does.
Bro. started with sun protection and a name made to be understood quickly. QART turned that simple premise into a full visual system for everyday men’s skincare, with packaging that makes the routine clear on the shelf, in the bag, and at the sink.
[02]
The Challenge
Turn one SPF product into a brand with room to grow.
The original idea was direct: reliable sun protection for men. The identity needed to keep that clarity as the line expanded into serum, moisturizer, and more, without looking like a collection of unrelated products.
The Everyday Routine
[03]
The Solution
A system built around the routine.
Direct names, decisive type, and a deep-toned palette make each product easy to recognize. The packaging uses a consistent hierarchy across formats, so SPF, serum, moisturizer, and on-the-go care read as parts of the same routine from the first glance.
SPF, Made Clear
Serum and Moisturizer
[04]
The Process
Design for the hand, the shelf, and the repeat purchase.
The work started with the moments that matter: spotting the product, knowing what it is for, and reaching for it again. QART developed the containers, labels, and product architecture together, giving Bro. a brand system that can grow without losing its point.
Care on the Go