[01]
Civic Identity Proposal
A civic mark for a new Sai Gon ward.
Sai Gon Ward brings together some of the city's most recognizable central areas. QART developed a civic emblem proposal that connects local history, river culture, and the energy of modern Ho Chi Minh City in one clear public-facing mark.
[02]
The Challenge
Represent a layered place without turning it into a tourist symbol.
The identity needed to reflect heritage, civic responsibility, commerce, culture, and future growth. It also had to remain clear across official documents, signs, uniforms, and digital communication.
The Primary Civic Mark
[03]
The Solution
A compact emblem built around connection.
The proposal reduces local references into a balanced and recognizable symbol. The form is formal enough for government use, but simple enough for the everyday materials residents and visitors encounter.
A Flexible Visual Language
Designed for Public Use
[04]
The Process
Research the place, simplify the references, test the system.
QART translated the civic brief into visual themes, developed symbol studies, refined the strongest direction, and tested it across official and public-facing applications.
One Mark for the Ward