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Civic Identity Proposal
Giving Sai Gon a civic mark for its next chapter.
When the name Sai Gon returned as the identity of a new central ward, it carried a lot of weight. QART created a civic emblem proposal that turns the ward's layered history, river connections, and restless energy into a mark made for daily public life.
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The Challenge
How do you make a new ward feel familiar from day one?
The ward brings together the historic core around Bến Nghé and parts of Đa Kao and Nguyễn Thái Bình. Its identity needed to hold heritage, institutions, commerce, culture, and the pace of a city that never stands still, without reducing Sài Gòn to a souvenir.
Primary Civic Mark
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The Solution
A civic identity built around convergence.
The proposal treats convergence as the central idea. It compresses the ward's historical depth and contemporary tempo into one clear civic form, made to feel at home on public documents, wayfinding, digital communication, and the everyday materials residents encounter.
Visual Language
Public Applications
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The Process
Start with the place, not the icon.
Research began with what the brief required of a ward emblem: a clear link to nature, people, cultural identity, history, and future development. The work moved from local reference points to simplified form studies, color direction, and application tests, ensuring the proposal could work from official paperwork to digital interfaces.
A Mark for the Ward