BRAND DESIGN
BRAND DESIGN
The design of Menta blends elements of heritage and modern minimalism, capturing a balance between tradition and functionality. With a carefully selected palette, the brand communicates earthy warmth and natural simplicity. The typography takes inspiration from the Vietnamese Nom script, reinterpreted with clean geometric lines that align with contemporary aesthetics. Packaging choices, from vertical layouts to bottle forms, emphasize craftsmanship and purpose, reflecting a product deeply rooted in natural heritage while being adaptable to modern markets. Every design decision contributes to the brand narrative—minimalism grounded in tradition, where each product serves as both a symbol of heritage and a modern lifestyle essential.
Menta
Bro.
Bro. started with a focus on sun protection, evolving from BroSPF into a brand that embraces the full spectrum of men’s skincare. The design speaks to simplicity and boldness, with clean lines, functional layouts, and a color palette rooted in deep tones for timeless appeal. Every element reflects precision—from the typography that ensures clarity and recognition, to the packaging designed for effortless use. Bro. is more than a skincare brand; it’s a seamless blend of form and function, where each product is introduced with purpose, beginning with sun care as the gateway to a complete skincare journey.
Army Green Properties
Army Green Properties is inspired by its military owner's resilience and commitment to community. The brand's visual identity emphasizes strength, simplicity, and trust, aligning with the discipline of the U.S. Army. This project goes beyond real estate, focusing on building communities rooted in strength and integrity.
Cozy Nails Spa
For Cozy Nails Spa, the focus was on creating a brand that exudes luxury and relaxation. The visual identity is designed to reflect the spa's commitment to high-end treatments and a calm, welcoming atmosphere. The brand captures the essence of a serene escape, ensuring that every detail aligns with the spa's dedication to client comfort and indulgence.
